CREATIVE DIRECTIONS
IDEAS MADE
TO LIVE OUT THERE.
An exploration of how a brand moves through places, products and screens. The projects below are illustrative creative concepts, not commissioned client work.

DISTRICT · CONCEPT STUDY
A sense of place.
Environmental branding brings architecture, wayfinding and identity into one experience. This direction explores warm illuminated lettering, natural stone and a distinctly urban setting.
LET’S CREATE YOUR NEXT CHAPTER
SERA · CONCEPT STUDY
Quietly distinctive.
An identity and packaging direction that pairs forest green, gold typography and tactile materials. A study in how restraint can create a memorable shelf presence.
LET’S CREATE YOUR NEXT CHAPTER
CONNECTED · CONCEPT STUDY
One story, in motion.
A digital display direction that turns a brand idea into a spatial experience. Sculptural motion, an architectural frame and considered contrast draw attention to a single story.
LET’S CREATE YOUR NEXT CHAPTER